The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive technologies are set to generate revolution in the retail sector. Amongst each one of these new tech trends, image recognition offers been mapped out as the emerging technology which has the potential to generate the highest effect on sales.
With image acknowledgement technology mobile apps, systems and various other software can identify consumers from their facial features. Actually, this technology can also be used to identify different objects predicated on their features. As a result the entire world has become a shop windowpane for the customers where they are able to find direct link from the pictures of products printed on a billboard or in magazines acquiring them to the online site or physical location of a retailer. Customers might have more personal encounter with this technology as it allows systems and software program to respond to an individual. This allows the buyers to find along with scan their desired products very easily and quickly, which in turn, help bridge the gap between online stores and physical shops. The technology allows the devices and/ or website to become intuitive plus they react in an engaging way with the consumers. Actually, image recognition technology gets the potential to be an authentic driving push for the retail environment.
In terms of product interaction, image reorganization enables buyers to create visual searches for this products they go for at their gadgets. They can enjoy a fully individualized mobile or on the web retail experience while sitting in front of a device. This image recognition technology actually helps it be easier for cellular and online buyers to experience and connect to products. And all these can be completed simply by scanning the picture on the smartphone or tablet. Several brands are already by using this technology for his or her online and mobile consumers to make product searching even more interactive and faster. In general, most of such applications allow buyers to snap retailpriceoptimization.com a picture of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is produced to the consumers.
With such technologies retailers will have enormous opportunities; nevertheless, the benefits of these systems are however to be realized completely. In line with the recent market tendencies the experts possess opined that around 12% consumers are likely to be using picture reorganization technology by 2014. The retail sales too will be substantial up, thanks to these technologies. Image recognition technology also makes on-line transactions safer by improving the security perspective of on-line or mobile payme.